Why Dineable? Why now?

Posted by Mark Surkin on Apr 3, 2020 3:40:28 PM
Mark Surkin
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People talk about food in all sorts of different ways.

They say, "food is love," or "food is medicine," or "food is fuel," or "food brings us together." They say things like "nom nom nom," or "get in my belly," or "give me all the bacon and eggs you have." Hobbits love food so much that they eat 7 meals every day, including two breakfasts! Danny Meyer said that "love is hunger satisfied" and Virginia Wolfe wrote that "one cannot think well, love well, sleep well, if one has not dined well."


Obviously, food is important. We all need it. And there are so many sides of food that it would be silly to try to list them all.
One of those sides has always been there, but now it is becoming so much more prevalent, more mainstream, and more understood.

So many people today say, "food is stressful," or "food is isolating." They say "this food could kill me" or "that food gives me hives." They worry about insomnia or chronic pain or autoimmune conditions. Food is all. Food is scary, it's misunderstood because we know everything about it but so little about what drives our own individuality, our biology, our genomes, ourselves.

But every day we are learning more. Food allergies, intolerances, sensitivities, and food-related medical conditions and autoimmune disorders. Food affects us emotionally and chemically, it relates to our depression, our elation, and those days when we're just "meh."

We all need to eat, and we all need to eat well. We want to feel great, we want to do great, we want to be great.

So when we leave the house, when we pay for meals, when we dine with friends, we want those things too.

In todayโ€™s world of personalization of efficiency, of togetherness, it can be really hard to get food right. Guests increasingly expect customizations tailored to their individual food or dietary needs, preferences, restrictions, allergies, likes, dislikes, whatever, (our Food Profiles!), and now in the midst of a global pandemic food safety is on everyoneโ€™s mind.
It's hard but we can do it. We have everything we need. We really, truly can achieve personalization and safety and profitability and efficiency all at once. We have the technology. We have the ability. We have the skill.
So why haven't so many businesses done it yet (coronavirus notiwithstanding, which obviously threw everyone out of whack!)?
I can get a ride to anywhere I want from a stranger at the tap of a few buttons and they even know what kind of music to put on and whether they should talk to me or shut up and drive.
I can find the cheapest hotel room in Abu Dhabi with about 5 clicks and get a personalized local guide with 3 more clicks. I can get clothes in any size, color, and material within about 4 clicks and 2 days of shipping and they can be tailored exactly to my style and body type.
But I can't go to an event and get the food I want or need without a bunch of effort. I can't find the right restaurant for me and 3 friends all with different diets unless I do a few hours of research. And so on.

Why not?

At dineable, we just say "food counts." And we believe it. And it's true.
dineable food counts

Food should never be an afterthought. It's not meant to isolate us. We're all in this together.

Food counts. Join us.

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Food Counts.

From training to technology to operations to the food itself, there are so many ingredients to a successful food & hospitality business. This blog explores all that and more.

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